Digital Media

 

Digital Media meant to me images, information, books used to communicate and dispersed across the world by manipulation at the fingertip of a person who wanted to send a message whether it was visual or aural. Digital Media meant that it could be accessible to all, whether young or old, by using a literacy understood by all. As time goes and technology evolve, this is all made possible by means of developing visual and computer literacy.   

But with this communication across the world, a language must be devised to go across culture and language barrier, disabilities impairing cognitive judgement too.  

With this knowledge which can be accessed through a global pool of information, it presents then with current issues like information facts finding and dispersion of accurate sources. 

A minimum of skills is required nowadays to communicate. Information used to be disseminated through television, newspapers, books etc... It used to be more difficult to study because research work was not so available. Nowadays at the click of a button, archives, records are being digitised daily and updated. 

The Digital Media field has expanded, broadened its horizons so much that you do not have to be computer literate to operate a phone which can put you in touch instantly with your far-away relations or work colleagues if required. 

In the work force or studying you can be in touch remotely and still be counted and registered.  

To access services, whether social or financial, for example, it can isolate the older generation. The world might become more isolating on other instances. Babies are born nowadays, nearly, with a remote control programmed for this new world of Digital media.  

Digital Media can make people’s lives easier. Before when you were buying a flat packed piece of furniture, you had to read the instructions from a piece of paper. If you wanted to use a new electrical appliance, like a washing-machine, you had to read the instructions from a manual leaflet. Nowadays you can access Google to watch it with your own eyes and listen to the experts.  

This can give a false sense of security also and I do not think that you should listen to all the new experts who self-appoint themselves, with this newly found knowledge. Therefore, you should always check fact and source of information. 

Quoting Marshall McLuhan’s who famously said that “The medium is the message”, one who must find a way to send this message has an easier way and manner to disseminate the information nowadays. It can be done through photography, television, moving animation, advertisement, social media platforms at the touch of a button. The manipulation is the mind can be subliminal, therefore one must keep an integrity and respect of others, which must be controlled too. The mass can be so easily misinformed or disinformed that the message must prevailed in importance rather than the medium.  Knowing that the attention span of the reader or receiver is truly short, I think that the message can be send precisely, concisely, and straight to the point to be captured in its essence.